AfricarTraders Privacy Notice ("Notice")
AfricarTraders is the Africa digital automotive marketplace that offers vehicle/automotive buying and selling process. To provide you with the full range of AfricarTraders products and services, we need to collect and process certain information about you.
This Notice and our Cookies Policy apply to all visitors to and users of:
- the AfricarTraders website at www.africartraders.com (the "Website");
- any AfricarTraders website that links to this Notice and/or our Cookies Policy;
- AfricarTraders social media accounts;
It also applies to anyone contacting us by phone, SMS, email, in letters and other correspondence, in person and via social media.
If you are a dealer contracted with us, please see the privacy notice that is available via the Portal for information regarding the personal information we hold and use in order to provide your dealership with requested products and services.
Information collected by us and how we use it
Account Creation
To create an account, we will collect your email address and your chosen password. Once you have registered you can include further personal details in your account including your name and you can view your adverts, payment history and subscriptions with us. Where you log in via Facebook or another social media account, we may be provided with limited personal details (including your account ID and email address) to verify you are logged in. We will use your name and email address to send you communications about your account.
Legal basis:
- Contract
- Legitimate Interest
We use your name and email address to register your account and send you service communications about how to access and manage your account (available within the "My Account" section of the Website). You can access the "My Account" area at any time to update your details and can also change your options regarding marketing communications from AfricarTraders and/or third parties that you have selected in this area.
If you log-in via Facebook or another social media account, those sites may automatically give us access to your limited personal details (including your account ID and email address) in order to verify if you are logged in with their site. Once you are logged-in to our Website your data will be handled by us in accordance with this Privacy Policy and the Cookie Policy. We are not responsible for any use of your personal data by Facebook or any other social media site and you should review their privacy policies.
Placing Advertisement
As part of the advert placement process on the Website, we collect your name, telephone number, email address and postcode, as well as details of the vehicle you wish to sell (including the vehicle registration number VRM) and device ID and IP address.
Legal basis:
- Contract
- Legitimate interest
- Legal Obligation
We use your name and email address to register your account and place your advert, confirm that your advert has been published and send you service communications about how to access and manage your account (available within the "My Account" section of the Website) and your advert. You can access the "My Account" area at any time to update your details and can also change your options regarding marketing communications from AfricarTraders and/or third parties that you have selected in this area.
We use your postcode to provide a positioning of the vehicle you advertise within our database; this allows potential buyers to locate vehicles for sale within a set radius of their chosen location. Your postcode is not disclosed in your advert.
Vehicle Registration Numbers (VRM) are required to place an advert on the Website for regulatory and security purposes. We will not disclose the Vehicle Registration Number within the text of your advert to any person. However, if the Vehicle Registration Number is displayed in photographs within your advert then these details will be visible to Website visitors who may use them without your authorisation.
If your advert expires we will contact you via phone or email to give you the option to rebook your advert.
We may also use the information you provide for internal business records and purposes, including to analyse and develop our products and services and the Website.
We use certain features in our advert placement process to protect the privacy of our customers when they are communicating with potential buyers via phone or email.
For customers placing a Private advert, we apply a Protect Your Number facility as a default on all adverts when customers provide their phone number. Protect Your Number enables you to keep your telephone number private by providing you with a substitute telephone number to use in your advert. You will need to contact our Customer Service team if you wish to remove this facility. Please be aware that if you opt out of using this facility, your telephone number will be visible within your advert.
For customers placing Private adverts, we also provide a customer to customer email service that allows Website visitors and potential buyers who view your advert to contact you via a link displayed on your advert, without disclosing your email address. We use this to disable any potential harmful links that may expose you to fraudulent activity. The use of the customer to customer email service is mandatory for us to maintain security of our Website. We reserve the right to monitor and retain all communications via the email service for security monitoring purposes.
You will also be required to supply payment card details to place your advert. We use third party payment providers to manage online card payment transactions. Payment card information is collected over a secure online payment gateway provided by:
- Paystack - processed in accordance with their privacy policy: https://www.paystack.com/terms
- Stripe – processed in accordance with their privacy policy: https://stripe.com/en-gb-us/privacy
All payment transactions processed are encrypted. Your payment card information is used solely to process payment for your advert. We retain no record of your payment card details.
Communicating with us
When you communicate with us, you may provide personal data to us such as your name, address, contact details, organisation details, dietary requirements. We will use this in order to deal with your communication.
Legal basis:
- Consent
- Legitimate interest
- Contract
You may provide your personal data to us for one of the following reasons:
- To request information about advertising with AfricarTraders or about any of AfricarTraders's services;
- To make a complaint;
- To enquire about working with us whether the enquiry is made by you personally or on behalf of an organisation;
- To register for and/or attend an event; and/or
- To respond to a survey.
Using services on AfricarTraders
When using services on AfricarTraders you will need to provide certain personal information such as name, email address, telephone number and country and details regarding your vehicle (including vehicle registration number, mileage, make and model) to enable us or a third party to provide you with the services requested. Depending on the service, this information may be passed to a third party.
Legal Basis
- Contract
- Consent
Vehicle Search facility - You will need to supply your country in order to use our vehicle search facility. We will use this to present adverts matching your search criteria with the distance from your selected location.
Request for test drive/quote/brochure - If you book a test drive of a new vehicle, or request a quote or brochure, through the Website you will need to provide your name, email address, postal address and telephone number which will be passed to the relevant dealer or other third party. Each request form clearly indicates that you are giving authorisation for your details to be passed to the relevant dealer or other party for them to contact you and action your request.
Chat Service - If you use the chat service, available on some dealer adverts, to communicate with dealers ("Chat Service"), you may disclose your name, email address and other personal information to a dealer while using the service. The Chat service is provided by a third party, LivePerson Automotive and data they receive is processed in accordance with their privacy policy
All conversations and email exchanges are recorded. Any personal information that you disclose during a live chat or via an online form will be accessible to and processed by LivePerson Automotive, the Dealer with whom you communicate, and will be made available to AfricarTraders. Additionally, the Chat Service provider may use computer infrastructure which is situated outside of Africa. By using the Chat Service, you acknowledge and agree that any personal data disclosed by you while using the Chat Service will be processed and stored by the Chat Service provider on its systems outside Africa and protected by adequate safeguards.
Administration, development, monitoring of the website and services
To administer, maintain, develop and improve our Website and services, we use your contact details and details of your activity on the Website and interactions with us such as name, telephone number, email address and postcode, details of adverts you have published, details within the My AfricarTraders section of the Website and your interactions with us.
Legal Basis:
- Legitimate Interests
- Consent
We will use your contact details such as name, telephone number, email address and postcode, details of adverts you have published, details with the "My Account" section of the Website and details of your activity on the Website and your interactions with us in order to:
- provide and administer the Website and related services and manage internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes, and to develop the Website and our products and services.
- generate an overall audience profile of visitors using the Website. We use this information to assist us in developing relevant content on the Website as well as encouraging automotive trade advertisers to place adverts for their stock or promotions on the Website.
- provide customers who have opted-in to receive marketing communications, with relevant and timely offers by email (including where customers have supplied their insurance renewal date information and/or vehicle ownership details).
- support our 'Send to Mobile' functionality. This allows visitors to our Website to send details of vehicles for sale to their mobile phone.
- provide a user-friendly online search experience. This includes the use of website analytics tools as described further in our Cookie Policy.
- identify the location of visitors, to block disruptive or fraudulent use, to establish the number of visits from different countries.
The Legal Basis we rely on for processing your information
The legal basis
Under data protection laws, we are required to have a legal basis to process your personal information. We have set out below the legal bases we rely on:
- Contract: To perform a contract entered into with you and fulfil our contractual obligations to you or to take steps at your request prior to entering into a contract. This processing is necessary for us to provide the service you have requested including registering and managing your account publishing your advert and providing service updates and our support services.
- Consent: To provide information and take actions in relation to services which you have opted-in to receive. This includes where you specifically request for your details to be passed onto a third party (e.g where you make an enquiry regarding a test drive or a vehicle for sale) or where you opt-in to receive relevant marketing communications from us (e.g. industry news and offers). For further information regarding consent please see below.
- Legal Obligation: Where processing is necessary to comply with our legal or statutory obligations. This may include cooperating with police in relation to their investigations.
- Legitimate interest: Where necessary for our legitimate interests or those of a third party. We rely on this basis in order to monitor and improve our Website, products and/or services, understand how visitors and customers use our Website, products and/or services, to personalise content provided to you, to deal with enquiries and complaints, undertake market research and inform our general marketing, to run our business and maintain the security or our Website and services for you, us and other Website visitors and customers.
Consent
Where consent is required for us or a dealer to process certain types of your personal data, it must be clearly given. You may give us your consent to receive our marketing communications and/or when you use the Website to request services provided by dealers.
Where you have given consent for AfricarTraders to process your personal data you may withdraw consent at any time by emailing [email protected]. We will cease processing your data based on that consent but this does not affect any processing we have undertaken at any time before withdrawal.
If you have given consent for your details to be passed to a dealer or other third party your data may already have been used by them to respond to your request before we can action your consent withdrawal. In this event, you will need to contact them to withdraw your consent to their use of your personal data.
Disclosure of your information
AfricarTraders will not pass on your personal data to third parties except as set out in this Notice or with your consent. We may disclose your personal information to third parties for the following purpose(s) and in the following circumstances as part of our processing activities:
- We will send your personal information to dealers, vehicle manufacturers, bike manufacturers and relevant third parties to enable them to provide you with the services and products that you have requested or consented to receive details of via the Website or the Apps. In certain circumstances, vehicle manufacturers (including Ford Motor Company Limited) or bike manufacturers and other relevant third parties may subsequently transfer, process and store your personal information outside of africa for their business and administration purposes. in accordance with their own privacy policies. If you have queries or require more information on how these third parties use information, including transfers outside of the Africa, please read their privacy policies or contact them.
- We may use service providers to help us run the Website or services available on the Website, some of whom may be based outside Africa. Some of our webpages use plugins from third party platforms (such as the 'Facebook Recommend' or 'Facebook Gestures' function). Information about your visit to the Website may be collected by these third-party providers on these pages. If you browse these pages whilst still also logged in to your account on the third-party platform, information collected by the third party may be connected to your account on the third party platform. If you have queries or require more information on how these third parties use information, including transfers outside of Africa, please read their privacy policies or contact them.
- The Chat service is provided by a third party and data they receive is processed in accordance with their privacy policy.
- Where we are under a duty to disclose or share your personal information with a third party in order to comply with any legal obligation, or in order to enforce our terms and conditions and any other agreements.
- If we sell or buy any business or assets, in which case AfricarTraders may disclose your personal data to the prospective seller or buyer of such business or assets.
- We may share your personal information with our group companies.
- We may share any information that we collect with parties including: our legal and professional advisors, the police, other public or private sector agencies, governmental or representative bodies (which may include insurance companies, finance companies, automotive advertising companies and/or other agencies) in accordance with the relevant legislation for the purposes of the prevention or detection of offences, and/or the apprehension or prosecution of offenders.
- You acknowledge that we have a legitimate business interest in preventing the use of our platform or services in any manner that may facilitate fraudulent activity or deny consumers of their legal rights under the Consumer Protection from Unfair Trading Regulations 2008 or the Consumer Rights Act 2015. We may share any information that we collect about you or the vehicles that you advertise for sale on our platform with third parties or their legal representatives to the extent necessary to prevent fraud or any adverse effect to those third parties consumer rights.
We are not responsible for any use of your personal data by these parties except where they act as our processor.
Where we store your personal data
AfricarTraders will take all reasonable steps to ensure that your data is treated securely and in accordance with this Policy. All information you provide to us is stored securely within the OAU, and not transferred outside Africa unless specifically detailed in this Policy.
Payment card information, details you provide when requesting dealer or other third party services through the Website and information you provide when using the Chat Service is handled in accordance with the relevant service providers’ privacy policies and may be transferred and stored or processed by them outside of Africa in accordance with their privacy policies.
Where we transfer your data outside of Africa, we will ensure that safeguards are in place to provide similar degree of protection is available to protect it. This may include contractual protections in place with our service providers or transferring your data to countries or parties which are recognised as providing suitable protection by the Organisation of African Unity.
Certain parties to whom we disclose your personal data may transfer your data outside of Africa after we disclose it to them as part of their business and administration activities (see above, Disclosure of your information). We are not responsible for any use of your personal data by these parties except where they act as our processor. If you have queries or require more information on how these third parties use your information, including such transfers outside of Africa, please read their privacy policies or contact them.
AfricarTraders uses strict procedures and security features designed to prevent any unauthorised access to your data that we hold.
How long we keep your personal data
AfricarTraders will process personal data for as long as necessary to fulfil the purpose we collected it for, including the purpose of legal, accounting and reporting requirements, and for as long as necessary for the prevention and detection of criminal activity.The period for which we process and store the personal data for varies depending on the use you make of the Website and the products and/or services we offer. Where you register an account or place an advert we will retain your data for as long as your account and/or advert is live and a period after your account is closed or advert ends to enable us to satisfy our legal, accounting and reporting requirements.
In some circumstances you can ask us to delete your data: see Right to be forgotten below for further information.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
Your rights are a data subject
Under data protection law, you have the following rights:
- Access
- Rectification
- Erasure/Right to be forgotten
- Restrict processing
- Portability
- Object to processing
- Complain
Some of these rights may not always apply. You can read more about your rights below.
You may be able to exercise the following rights:
- Right of access – you have the right to request a copy of the information that we hold about you. In the event that AfricarTraders refuses your request under rights of access, we will provide you with a reason as to why.
- Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
- Right or erasure/ to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
- Right to restrict processing – where certain conditions apply to have a right to restrict the processing.
- Right of portability – in certain circumstances you have the right to have the data we hold about you transferred to another organisation.
- Right to object – you have the right to object to certain types of processing such as direct marketing, automated processing or profiling.
- Right to complain to the supervisory authority – you have the right to complain as outlined in Section 8 below.
Please email [email protected] if you have any queries regarding your rights. You can exercise your rights as set out above by emailing [email protected]. All of the above requests will be forwarded on should there be a third party involved (as set out in this Privacy Policy) in the processing of your personal data.
Complaints
If you wish to make a complaint about how your personal data is being processed by AfricarTraders (or third parties as described above), or how your complaint has been handled, in the first instance please email your concerns to [email protected].
You also have the right to lodge a complaint directly with the UK supervisory authority which is the Information Commissioner’s Office and can be contacted via the details at www.ico.org.uk.
What are cookies?
Cookies are tiny text files stored on your computer when you visit certain web pages. At AfricarTraders we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.
To get the best AfricarTraders experience, you need to have cookies enabled. If you don't wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer such as placing an advert so we recommend you keep them enabled.
Cookies don't harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don't store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.
We use cookies to personalise content and ads, provide social media features and analyse traffic. We also share information with social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. By using our site, you consent to our use of cookies. See below for more information about the cookies we use.
Can I opt out?
We do have relationships with carefully-selected and monitored suppliers who may also set cookies during your visit to AfricarTraders; they will show you different products and services based on what you appear to be interested in. If you'd like to opt out, please go to the Network Advertising Initiative website (opens in a new window - please note that we're not responsible for the content of external websites)
Cookies policy
To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.
If your computer is configured to accept cookies we will be able to provide time saving functionality such as:
- The ability to pre-fill the search form with your postcode, thus preventing the need to input it each time you want to perform a search.
- The ability to login to your AfricarTraders account and place adverts on the site.
However, if you'd prefer to restrict, block or delete cookies from www.africartraders.com, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser to learn how to change your cookie preferences.
For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit http://www.aboutcookies.org/
Cookies used on the website
Here is a list of how we use cookies on the AfricarTraders website
Google analytics
Cookies:_ga
We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as 'digital analytics'. We may also record certain information that customers provide during a Website purchase or other process.
This information allows us to understand individual behaviours and needs more accurately.For more information on how Google uses the data collected via this service, see here: http://www.google.com/policies/privacy/partners/
To opt out of being tracked via Google Analytics, you can also use Google's opt-out browser add-on: https://tools.google.com/dlpage/gaoptout
Google DoubleClick
In their own words:
DoubleClick for Publishers (DFP) products provide ad management and ad serving solutions to companies that buy, create or sell online advertising
What does the company do?
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=en
More info - https://www.google.com/policies/technologies/cookies/
Opt out - https://adssettings.google.com
Google Ad Exchange
In their own words:
DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time.
What does the company do?
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://support.google.com/policies/troubleshooter/2990837?hl=en
More info - https://www.doubleclickbygoogle.com/solutions/digital-marketing/ad-exchange/
Opt out - https://www.google.com/intl/en/policies/technologies/cookies/
OpenX
In their own words:
OpenX creates quality programmatic advertising markets that drive superior monetization for publishers and optimal value for brands. As monetization partners to more than 1,200 publishers worldwide, OpenX has the largest knowledge base of publishers needs and trends. Our robust global technology infrastructure that ensures full reliability for all ad formats across all digital environments
What does the company do?
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads
Privacy contact - http://www.openx.com/contact-us
More info - http://openx.com/legal/privacypolicy/
Opt out - https://www.openx.com/legal/privacy-policy/
Rubicon
In their own words:
Rubicon Project is a leading technology company automating the buying and selling of advertising. Relentless in its efforts for innovation, Rubicon Project has engineered one of the largest real-time cloud and Big Data computing systems, processing trillions of transactions within milliseconds each month. The company's pioneering technology created a new model for the advertising industry – similar to what NASDAQ did for stock trading. Rubicon Project's automated advertising platform is used by the world's leading publishers and applications to transact with top brands around the globe. Founded in 2007, Rubicon Project's mission is to keep the Internet free and open and fuel its growth by making it easy and safe to buy and sell advertising. Rubicon Project pioneered advertising automation technology to enable the world's leading brands, content creators and application developers to trade and protect trillions of advertising requests each month and to improve the advertising experiences of consumers. Rubicon Project is a publicly traded company (NYSE: RUBI) headquartered in Los Angeles, California
What does the company do?
An auction-based marketplace connecting advertisers buying ad space with publishers selling ad inventory. Exchange platforms typically enable advertisers to work with data aggregators to target their ads
Privacy contact - http://rubiconproject.com/contact-us/
More info - http://rubiconproject.com/rubicon-project-yield-optimization-privacy-policy/
Opt out - https://rubiconproject.com/privacy/
Adobe Audience Manager
In their own words:
It’s a data management platform (DMP) that helps you to build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.
What does the company do?
Adobe Audience Manager allows us to collect information regarding user activities and interactions with the Website such as the pages viewed and the searches conducted. The data collected help us to provide you with more relevant products, content and marketing messages on the Website and advertising on third party sites.
Adobe Audience Manager is not designed to collect personally identifiable nor sensitive data, and any information collected cannot be used to personally identify you.
Privacy contact - http://www.adobe.com/misc/privacy_inquiry.html?sendto=11
More info - http://www.adobe.com/gr_en/privacy/marketing-cloud.html
Opt out - https://www.adobe.com/uk/privacy/opt-out.html
Sophus3
In their own words:
Our services range from industry benchmarking services to management information solutions to individual projects. Our advanced and objective analysis gives you the insight you need to make strong business decisions
What does the company do?
Our services range from industry benchmarking services to management information solutions to individual projects. Our advanced and objective analysis gives you the insight you need to make strong business decisions
Privacy contact - http://www.sophus3.com/contact-us
More info - http://www.sophus3.com/services-privacy-policy/
Opt out - https://www.sophus3.com/privacy-cookie-policy/
Appnexus
In their own words:
AppNexus is a technology company whose cloud-based software platform powers and optimizes the programmatic sale and purchase of digital advertising. Because our platform is open, customers are able to build and differentiate their technology on top of ours, making AppNexus the infrastructure through which a substantial portion of the world’s internet advertising flows. As an independent, pure-technology provider, we are fully aligned with our customers’ interests. Our core mission is to help our customers deliver the right ads at the right time to the right audience
What does the company do?
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - https://www.appnexus.com/en/company/privacy-form
More info - https://www.appnexus.com/en/company/platform-privacy-policy
Opt out - https://www.appnexus.com/en/company/platform-privacy-policy
The Trade Desk
In their own words:
The Trade Desk is the world’s largest independent buy-side only Demand Side Platform (DSP). Our company was founded on the core pillars of objectivity and complete transparency in an omnichannel platform built for advertisers and their agencies.
The Trade Desk’s platform offers a marketplace of inventory, data, targeting, measurement, and verification features aligned with our clients’ marketing needs. Our business model alignment to the buy-side means that we have no conflicting interests with products we develop or where we direct working media. Unlike the vast majority of DSPs, we do not arbitrage any inventory and do not take undisclosed supply-side margins. We provide complete transparency into every dollar spent – from platform fees, data, and targeting features, to, of course, media itself.Our independence and objectivity are more valuable today than ever before. Marketers working with The Trade Desk can be sure they are maximizing their return on advertising investment without bias. Our position as the leading independent, objective, transparent demand-side platform continues to grow. An ever increasing number of marketers and advertisers are telling us that we deliver ROI and insights that nobody else can.
In addition to our market leading strategy and technology, we are also considered the best service provider in the industry, offering our clients dedicated teams that are experienced in helping brands build out programmatic principles and capabilities.
Index Exchange
In their own words:
We’re a global advertising marketplace where premium digital media companies sell their ad impressions transparently and in real time. Built on the pillars of neutrality, openness, and the most reliable technology, we’re the ad exchange that media companies trust
What does the company do?
Technology that delivers advertisements to websites and monitors progress and performance of ad campaigns
Privacy contact - http://www.indexexchange.com/privacy/
Opt out - http://www.indexexchange.com/privacy/
Criteo
In their own words:
We've Created the World’s Most Intelligent Performance Marketing Engine. Compiling hundreds of billions of dollars of actual sales data and an unmatched network of global publishers, we make sense of digital user behaviour—across any device—to deliver relevant, personalized ads that drive incremental sales. Who We Are A Transformative Company Committed to Excellence. Founded by a small group of great minds at a start-up incubator in Paris, Criteo rapidly became the global leader in digital performance advertising in a few short years. Driving this growth: tech superiority and data-rich customer insights, measurable ROI for our clients, and the ingenuity and spirit of our 2,000 employees worldwide. What We Offer We Offer True Performance Marketing. Unlike the vast majority of the market, we use a transparent cost-per-click model and we measure value purely on post-click sales. This demanding model is supported by ongoing, automated learning of each shopper wherever they are in mobile apps or online, along with your campaign’s performance against thousands of variations of dynamically-created ads
What does the company do?
Technology provider enabling advertisers to target an advertisement to a user that has visited their website or interacted with a different advertisement in the past
Privacy contact - http://www.criteo.com/us/contact-us/customer
More info - http://www.criteo.com/privacy/full-privacy-text/
Opt out - https://www.criteo.com/cookie-policy/
Facebook / Instagram
In their own words:
Facebook gives people the power to share and makes the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet
What does the company do?
Seller of aggregated publisher ad inventory from many websites. Many ad networks use proprietary technology and partner with data aggregators to target ads
Privacy contact - https://www.facebook.com/full_data_use_policy
Opt out - https://en-gb.facebook.com/policies/cookies/
Scorecardresearch.com
In their own words:
ScorecardResearch, a service of Full Circle Studies, Inc. and part of the comScore, Inc. market research group, (“ScorecardResearch”, “we”, “us”, or “our”) collects digital consumption behaviour data, which may include information about your activities on your computer or device, your online activities, your video streaming activities, and other activities, as part of comScore’s broad market research efforts. We use this data to create reports on digital consumption behaviour and trends, and to provide research and information products to our clients that inform our clients about consumers’ preferences and interests.
What does the company do?
comScore collects aggregated consumer behaviour across the internet in order to create reports about worldwide internet usage patterns.
If you wish to find out more about the supplier's use of cookies, please refer to their privacy policy at https://www.scorecardresearch.com/privacy.aspx
Integral Ad Science
In their own words:
Integral Ad Science is a global technology & data company that empowers the ad industry to effectively influence consumers on every device
What does the company do?
Integral Ad Science (originally AdSafe Media) is a privately held technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ
Privacy contact - https://integralads.com/privacy-policy/
Opt out - https://integralads.com/cookie-policy/
Content Square
In their own words:
ContentSquare is a solution which aggregates usage and frequency data to improve user experience.
Privacy contact - https://www.contentsquare.com/privacy-policy/
Opt out - Statistics created are anonymous. To be excluded from this monitoring, please click here
GetFeedback (Usabilla)
In their own words:
GetFeedback is a modern CX platform that combines the best of two SurveyMonkey acquisitions: GetFeedback and its Salesforce ecosystem leadership with Usabilla’s popular digital feedback technology.
What does the company do?
Allows you to gather and transform customer insights into meaningful action in days, not months, so you can quickly adapt to changing customer needs.
Privacy contact - https://www.getfeedback.com/privacy
Opt out - https://www.getfeedback.com/privacy
Google Adsense
We use third-party advertising companies to serve ads when you visit our Website. These companies may also use cookies, over which we have no control. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services that may be of interest to you.
Live Chat Service
We use a third party supplier to provide the Live Chat Service. The cookies are used to manage your live chat session, to track your preferences and to personalise your experience. You may disable persistent cookies. However, if you disable the session cookie you will not be able to use the Live Chat Service. If you wish to find out more about the supplier's use of cookies, please refer to their privacy policy at https://www.contactatonce.com/privacy-policy/
Third party cookies
Twitter is an online news and social networking service on which users post and interact with messages known as "tweets".
Static.ads-twitter.com
Cookies are used to measure the performance of the ads that we pay for on Twitter. We also use cookies to deliver targeted advertising on Twitter.
Connect.facebook.net
Facebook is an online social media and social networking service. Cookies are used to measure the performance of the ads that we pay for on Facebook. We also use cookies to deliver targeted advertising on Facebook.
Connect.facebook.net
Instagram is a photo and video-sharing social networking service owned by Facebook. Cookies are used to measure the performance of the ads that we pay for on Instagram. We also use cookies to deliver targeted advertising on Instagram.
Appnexus
secure.adnxs.com
Appnexus is a advertising platform that enables us to buy display and video advertising online. Cookies are used to measure the performance of the ads that we pay for on Appnexus. We also use cookies to deliver targeted display and video advertising online.
The Trade Desk
The Trade Desk
The Trade Desk SaaS Solutions process pseudonymous data. Our Terms of Subscription Service prohibit the use of the SaaS Solutions to collect, process, and store certain types of data, such as sensitive data or data that directly identifies individuals.our Technology collects information generally known as pseudonymous or non-personally identifiable information (“Non-PII”) that may include, but is not limited to, your IP host address, the date and time of the ad request, specific location information of your device (which may be derived from, for example, your device’s GPS, Bluetooth, or WiFi signals), pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system, as well as how you interact with a web page or ad. We may also collect Non-PII such as age, gender, income, education, interest, and usage activity from Clients or other third parties. We also may collect analogous Non-PII from mobile platforms, which may include information about your interactions with those applications (including your IP address and time-stamp information), and information about your mobile device (including device type, handset name, operating system information, mobile identifiers such as Apple IDFA and Android Advertising ID, app-specific identifiers, and a list of the applications your device interacts with).
Doubleclick Bid Manager
Doubleclick.net
Doubleclick Bid Manager is a Google product. Doubleclick Bid Manager is a advertising platform that allows us to buy display and video advertising online. Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager. We also use cookies to deliver targeted display and video advertising online.
Doubleclick for Search
Doubleclick.net
Doubleclick for Search is a Google product. Doubleclick for Search is an advertising platform that allows us to buy adverts on Google Search. Cookies are used to measure the performance of the ads that we pay for on Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick for Search.
Doubleclick Campaign Manager
Doubleclick.net
Doubleclick Campaign Manager is a Google product. Doubleclick Campaign Manager is a advertising platform that simplifies campaign planning and reporting.
Cookies are used to measure the performance of the ads that we pay for on Doubleclick Bid Manager and Doubleclick for Search. We also use cookies to deliver targeted advertising on Doubleclick Bid Manager and Doubleclick Search
Google Ad Words
Googleads.g.doubleclick.net or googleadservices.com
Google Ad Words is an advertising platform that allows us to buy adverts on Google Search.
Cookies are used to measure the performance of the ads that we pay for on Google Ad Words. We also use cookies to deliver targeted advertising on Google Ad Words.
Bing
new UET or bat.bing.com
Bing is an advertising platform that allows us to buy adverts on Bing Search. Cookies are used to measure the performance of the ads that we pay for on Bing Search. We also use cookies to deliver targeted advertising on Bing Search.
First party cookies
AfricarTraders first party cookies used on the website
Registration - Cookies: user, ursid, urss (session), userid, ursa, UpdateAccount, pageParameters
We use cookies on the AfricarTraders web site whenever you login. This is done in order to remember who you are, both for your current visit and on return visits, saving you having to login again. We store the following personal details: first name, year of birth (if supplied), gender, county, postcode.
Whenever you are not logged in, we use a non-personally identifiable cookie to understand the number of unique visitors who look at the adverts on the site.
Used and new vehicle search - Cookies: searches, SearchData, postcode, GeoLocation
In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example, whenever you compare different vehicles or adverts, we need to store the identifiers for those vehicles and adverts. We store the postcode you have entered for searches to enable us to show you the distance you are from the vehicles in the adverts, and the makes and models of vehicles you are currently searching. We also record related information about the postcode you supply, including the Acorn profiling code for that postcode, longitude and latitude of the postcode. Some of this information may also be used to bring you more relevant display adverts across our site.
Internal tracking - Cookies: pages, PAGE_REF (session)
There are certain product pages that we like to know that you have visited - such as the insurance, finance or car history pages. We record this in a cookie which allows us to provide you with adverts that are more relevant to you through our display advertising.
In addition, we like to understand the response that we are getting to our used car advertisers on the site, and so we use a cookie to store some information about the search you have performed.
Surveys
In order to gather feedback from our customers about the site's products & features you will be invited to provide your feedback on occasion by filling in a short survey. Providing feedback to us will enable the AfricarTraders team to act on this feedback and improve services and features.
Managing Cookies
How to manage cookies.
Browsers are changing all the time, to get the most up to date information about managing your cookies in your browser visit www.aboutcookies.org ( this will open in a new window - please note that we can't be responsible for the content of external websites)
What is an Accessibility statement?
This is the official accessibility statement for AfricarTraders. If you have any comments or suggestions, please email us via [email protected]
The new website uses a technique called 'Progressive Enhancement', which means basic content and basic functionality should be accessible to all browsers. Visitors to our site who do not have JavaScript enabled will still be able to search for a vehicle.
Standards compliance
All pages on this site are WCAG A approved, complying with all priority 1 and most of priority 2 guidelines of the W3C Web Content Accessibility Guidelines. This is a judgement call; many guidelines are intentionally vague and cannot be tested automatically. AfricarTraders has reviewed the guidelines and believes all pages are in compliance (please see point 5).
We aim for the pages on this site to validate as XHTML 1.0 Transitional. A program of work is in progress to move to XHTML 1.0 Strict for our top 10 pages within the year.
Most pages on this site use Valid CSS.
We are aiming for pages on this site use structured semantic mark-up. H1 tags are used for main titles, H2 tags for subtitles.
Applications other than at the following address "www.africartraders.com" may not be standards compliant, but are constantly under review and in the process of being updated for accessibility.
Access keys
AfricarTraders does not currently support Access keys, although this will be implemented in the future when we will support full WCAG AAA guidelines.
Tab key
You can also use the Tab key on your keyboard to move between links on a page. A single press of Tab high-lights the next link, Shift+Tab high-lights the previous link.
Links
Many links have title attributes which describe the link in greater detail, unless the text of the link already fully describes the target (such as the headline of an article)
Links are written to make sense out of context
Images
All content images used in this site include descriptive ALT attributes. Purely decorative graphics currently include empty ALT attributes.
Complex images include TITLE attributes or inline descriptions to explain the significance of each image to non-visual readers
Visual design
This site uses cascading style sheets and progressive enhancement for visual layout
This site uses only relative font sizes, compatible with the user-specified "text size" option in visual browsers.
Accessibility references
- W3 accessibility guidelines explains the reasons behind each guideline
- W3 accessibility techniques explains how to implement each guideline
- W3 accessibility checklist a busy developer's guide to accessibility
- U.S. Federal Government Section 508 accessibility guidelines
Terms of use
Access to the Website is subject to the following terms of use.
By accessing the Website, you accept all terms of use that apply to the facilities and services provided. We reserve the right to alter these terms of use at any time and it is your obligation to check regularly if changes have been made. Use of the Website after changes are posted on-line constitutes acceptance of any new terms of use.
In these terms of use: "we/us/our" means AfricarTraders Limited; "Website" means the AfricarTraders Website www.africartraders.com; "you"/"your" means the user of the online services.
Access to Website
Access to our Website is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our Website without notice (see below). We will not be liable if for any reason our site is unavailable at any time or for any period.
From time to time, we may restrict access to some parts of our Website, or our entire Website, to users who have registered with us.
Content
By using the Website to search for vehicles, you agree that you will only use, reproduce and print materials comprising the results of such searches for your own personal, non-commercial purposes. You must only use the contact details provided by private advertisers to contact them in connection with a genuine enquiry relating to the purchase of the vehicle in question.
Pages contained in the Website may contain technical inaccuracies and typographical errors. The information in these pages may be updated from time to time and may at times be out of date. We do not accept responsibility for keeping the information up to date or liability for any failure to do so.
The material on the Website is only for information purposes. It does not constitute advice and you should not rely on any material on the Website to make (or refrain from making) any decision or take (or refrain from taking) any action.
The Website contains material submitted and created by private and trade dealers and other third parties. We exclude all liability for any illegality arising from or error, omission or inaccuracy in such material.
We give no warranties, conditions, guarantees or representations, express or implied, as to:-
the completeness or accuracy of the advice and information contained on the Website or any associated website;
the content of the advertisements for vehicles included in our database, including but not limited to the ownership, quality, authenticity of a vehicle or the content more generally including any photographs, compliance with description or fitness for purpose of any such vehicles. Whilst we use reasonable efforts to identify and remove fraudulent advertisements, we cannot guarantee to identify all fraudulent advertisements on the Website.
the results of any search of our database or circumstances where there is a limited number of vehicles selected by the search on our database which might meet the searcher's requirements.
The Website publishes advertisements placed by third parties to advertise their vehicles and other goods and/or services. We do not own the vehicles or goods advertised for sale on the Website and have no liability for these or for any losses that you may incur as a result of purchasing a vehicle, goods and/or any services advertised by third parties. If you choose to purchase a vehicle, goods and/or services advertised for sale by third parties on the Website, the contract will be between you and the third party advertiser and not with us. You are responsible for taking steps to safeguard you and your money before contacting a seller and/or making a purchase. Advice on buying a car safely is provided here. If you see anything suspicious please or believe an advertisement to be fraudulent, please report it to us immediately so we can investigate.
Copyright and trade marks
All rights, including copyright, in the content of the web pages, in the photographs of any vehicles displayed on the Website and all database rights in our database of vehicles, are owned or controlled for these purposes by us.
All trademarks, names and logos are the proprietary marks of AfricarTraders or of our associated companies. Marks identifying third parties are owned or licensed by those third parties or their associated companies. No conditions within these terms use confers on you any licence or right under any trademarks, names or logos.
We are not liable for failure to perform any of our obligations under these terms of use caused by matters beyond our reasonable control.
Unless, by exemption permitted within these terms of use, you may not copy, reproduce, redistribute, download, republish, transmit, display, adapt, alter, create derivative works from or otherwise extract or re-utilise any of the contents of the Website. In particular, you must not cache any of the contents for access by third parties, nor mirror or frame any of the content of the Website nor incorporate it into another website without our express written permission.
Any information belonging to the Driver and Vehicle Licensing Agency (“DVLA”) which is made available on the Website (“DVLA Information”) is made available for your personal use only whilst visiting the Website. You agree not to use the DVLA Information for any commercial or business purposes. You may print one copy of the DVLA Information for future reference but you must not otherwise reproduce or redistribute the DVLA Information (whether on its own or as a component part of any other product, service or material). You agree that you will not use the DVLA Information for any unlawful purposes or in a way which infringes the intellectual property rights of the DVLA or any other third party.
Liability
The material displayed on our Website is provided without any guarantees, conditions or warranties as to its accuracy and as otherwise excluded in these terms of use. You understand and acknowledge that in using the Service, you may be exposed to Content that is factually inaccurate, offensive, indecent, fraudulent or otherwise objectionable to you. You agree to waive, and hereby do waive, any legal or equitable rights or remedies you have or may have against AfricarTraders with respect to any such Content.
To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:
All conditions, warranties and other terms which might otherwise by implied by statute.
Any liability for a direct, indirect or consequential loss or damage incurred by any user in connection with our Website or in connection with the use, inability to use, or results of the use of our Website, any websites linked to it and any materials posted on it, including without limitation any liability for:
Loss of income or revenue;
loss of business;
loss of profits or contracts;
loss of anticipated savings;
loss of data;
loss of goodwill;
wasted management or office time; and
for any other loss or damage of any kind, howsoever arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable.
This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.
We will need to carry out routine maintenance and servicing of our servers and equipment from time to time. While we will seek to keep disruption to a minimum we cannot guarantee that the Website will be continuously available on-line. We therefore provide the Website on an "as is" and "as available" basis.
We make no warranty that the Website ( or associated Websites) is free from computer viruses or any other malicious or impairing computer programs. It is your responsibility to ensure that you use appropriate virus checking software.
We are not liable for any failure to perform any of our obligations under these terms of use caused by matters beyond our reasonable control.
Links to non-AfricarTraders sites
The Website contains hypertext links to websites that are not operated by us or by our associated companies. We do not control such websites and are not responsible for their content. Our inclusion of hypertext links to such websites does not imply any endorsement of the material contained on the websites or of the owners.
Links to the Website
You may establish a hypertext link to the home page of the Website, without the need for our written consent, provided there is no implied endorsement or sponsorship of you, your company or your website by us
Registration details
To gain access to certain services on the Website you will need to register (free of charge). As part of the registration process, you will be given a username and password. You agree that the information supplied with your registration will be truthful, accurate and complete. You also agree that you will not attempt to register in the name of any other individual nor will you adopt any username which we deem to be offensive. All personal information supplied by you as part of the registration process will be protected in line with our Privacy Policy.
Vehicle Checks
We provide the vehicle history checks and the ‘Basic Checks’ (together, the ‘checks’) subject to these terms of use. The checks are produced using data from Experian Limited (“EXPERIAN”).
The checks are provided for your personal use only. You agree not to use the checks for any commercial or business purposes. You may print one copy of the check for future reference but you must not otherwise reproduce or redistribute the check. You agree that you will not use the checks for any unlawful purposes or in a way which infringes the intellectual property rights of Experian or any other third party.
The checks are provided for information purposes only. They do not constitute advice and you should not rely on the checks to make any decision or take any action. Neither us nor Experian give any warranties, conditions, guarantees or representations (express or implied) as to the completeness or accuracy of the checks. To the extent permitted by law, we and Experian exclude any liability for any direct, indirect or consequential loss or damage incurred by any user in connection with a check.
The word “EXPERIAN” and certain other words and images are trademarks of Experian Limited and/or its associated companies and may be registered in the EU, USA and other countries.
General
We reserve the right to assign or subcontract any or all of our rights and obligations under these terms of use to a third party. If we exercise this right, we shall name the assignee or subcontractor on the Website and you will be entitled to terminate the account within 5 working days. You may not without our prior written consent assign or dispose of any rights or obligations arising under these terms of use.
These terms of use of access together with our privacy policy contain the entire agreement and understanding between the parties relating to the Website, and supersede any and all prior agreements, arrangements, statements and understandings, except for any fraud or fraudulent representation by either party. We exclude all representations and warranties relating to access to use of the Website, whether they are statutory or otherwise, as far as is possible by law.
Our services are not suitable for those under sixteen years of age and, as such, by using our Website you represent that you are at least sixteen years of age. Persons who are at least sixteen years of age but under the age of eighteen years of age may only use the Website with legal parental or guardian consent.
If any of these terms of use shall be held to be invalid or unenforceable, it shall not affect the enforceability of any of the remaining provisions.
These terms of use shall be governed by and in accordance with English law and subject to the exclusive jurisdiction of the English Courts.
If you do not agree to obey these terms of use you must stop using the Website immediately.
Correspondence
All correspondence relating to the Website should be sent to:
- Uche Benye Motors Ltd,
- Lekki-Epe Express, Etiosa, Lagos,
- Email: [email protected]
- Telephone: +447510108282
Opening hours:
- Monday - Friday: 8am - 5:00pm
Registered office: Uche Benye Motors Ltd, Lekki-Epe Express, Etiosa, Lagos.
Registered in Nigeria with company number 1943420.