turning our data into actionable insight
We’ve harnessed our data to identify key challenges and opportunities, and deliver actionable insight to car manufacturers and their media agencies.
Understanding your audience
Manufacturer’s question:
Who are my target audience?
Insight tool: Audience demographics dashboard
Provides a comprehensive demographic and lifestyle profile of an audience you’re interested in and can be used to inform your media plans.
Understanding your audience
Manufacturer’s question:
Who should I be trying to conquest? What are customers looking at when they look at my model?
Insight tool: Real-world competitor set
Analysis of real-world competitor sets based on the number of model ad views across a 3-month period. Shows competitor movement, competitor lead performance and ad view performance.
Understanding your audience
Manufacturer’s question:
How aware are consumers about my brand?
Insight tool: Consumer search dashboard
Provides detailed information on search trends for your brand and models.
Understanding how effective your media spend is
Manufacturer’s question:
Has my media spend generated a response?
Insight tool: Media response dashboard
Provides a unique and robust insight into how well brand media expenditure has stimulated interest in your brand and models.